Sudden Drop in Impressions After Host / CMS Switch?

Sudden Drop in Impressions After Host / CMS Switch? - Google Search Console is a free application that allows you to identify, troubleshoot, and resolve any issues that Google may encounter as it crawls and attempts to index your website in search results. If you’re not the most technical person in the world, some of the errors you’re likely to encounter there may leave you scratching your head. We wanted to make it a bit easier, so we put together this handy set of tips about google, google-search-console, google-search, impressions to guide you along the way. Read the discuss below, we share some tips to fix the issue about Sudden Drop in Impressions After Host / CMS Switch?.Problem :

We have a site that was previously run on Wordpress on a different host, but has now been switched to RiVista (a proprietary CMS). The site was cut over a week or two ago.

I realize that a drop in impressions isn't quite as big a deal as a drop in overall clicks, but simply showing up in more SERPs could still be a source of new site users, so it concerned me.

The domain of the site remains the same, but some of the long time urls have been moved or removed in the site, causing alot of in-bound links to fail. I'm working diligently to go through the list of external links and get 301 Redirects setup to relinquish these external links; but I was just wondering if maybe this was somehow related to the sudden drop in overall impressions?

Solution :

Yes, moving the URLs of long time highly ranked pages will cause a drop, even if you don't factor in the loss of the links the URLs that were ranking no longer exist (and therefore get dropped from the index) and it takes time for Google to find the new pages and rank them. When you add in a big loss of links to those pages the drop becomes more dramatic.

I'd work to get the 301s in place as quickly as possible. I'd also work on building links to the new URLs to help them get indexed and ranked faster.

If the issue about google, google-search-console, google-search, impressions is resolved, there’s a good chance that your content will get indexed and you’ll start to show up in Google search results. This means a greater chance to drive organic search traffic to your site.