Increase in average CTR but decrease in average position in Google Search results

Increase in average CTR but decrease in average position in Google Search results - Google Search Console is a free application that allows you to identify, troubleshoot, and resolve any issues that Google may encounter as it crawls and attempts to index your website in search results. If you’re not the most technical person in the world, some of the errors you’re likely to encounter there may leave you scratching your head. We wanted to make it a bit easier, so we put together this handy set of tips about seo, google-search-console, google-search, ctr to guide you along the way. Read the discuss below, we share some tips to fix the issue about Increase in average CTR but decrease in average position in Google Search results.Problem :

In the last few months, we have had created new content for some given pages of a hotel microsite.
Upon comparing the performance of those pages (last three months to the previous period), it shows a decrease in average position in Google Search results while the average CTR has improved. Can anyone explain the reason behind such performance? As I know higher the average CTR of a page, the better its average position in the search results. Attached are the performance screenshot of different pages.

Solution :

1. The assumption that the higher the CTR, the higher the average position, is wrong.


2. CTR has a lot to do with position in the SERPs, however, the title and (visible) description makes a lot of differences see summary section on this page.


3. A lower position doesn't necessarily mean less clicks, statistically (on average) it does, but there are a lot of exceptions.


4. The average position stat in the Google Search Console is not very accurate. I recommend you use an SEO tool, such as Ahrefs or WebCEO (Ahrefs has a lot of historical data but WebCEO is an SEO suite to track your site).

Hope this helps, and best of luck!

If the issue about seo, google-search-console, google-search, ctr is resolved, there’s a good chance that your content will get indexed and you’ll start to show up in Google search results. This means a greater chance to drive organic search traffic to your site.