Where does the text at the top of each search result come from?

Where does the text at the top of each search result come from? - Google Search Console is a free application that allows you to identify, troubleshoot, and resolve any issues that Google may encounter as it crawls and attempts to index your website in search results. If you’re not the most technical person in the world, some of the errors you’re likely to encounter there may leave you scratching your head. We wanted to make it a bit easier, so we put together this handy set of tips about seo, google-search-console, google-search, to guide you along the way. Read the discuss below, we share some tips to fix the issue about Where does the text at the top of each search result come from?.Problem :

I'm referring to the Merriam-Webster text, it is nowhere on the page HTML, is it from the domain name?

Solution :

Google determines the site name algorithmically, the info doesn't come from any one place. Here are some things you can do to help hint your site name to Google:

• Use schema.org vocabulary in JSON-LD, RDFa, or microdata format

  
  



• Publish markup on your official website homepage

  
  



• Do not block pages with markup using the Robots Exclusion Protocol

  
  



• Include a WebSite item in your markup using the relevant properties:

  
  
  
  
  • url = the URL of your official website (required)
  
  
  • name = the preferred name of your website (required)
  
  
  • alternateName = an alternate name you want Google to consider (optional)
  
  
  
  

Source: Google’s Mobile Search Results Soon to Show Site Name

If the issue about seo, google-search-console, google-search, is resolved, there’s a good chance that your content will get indexed and you’ll start to show up in Google search results. This means a greater chance to drive organic search traffic to your site.