How to setup site with second specialised domain name with same content

How to setup site with second specialised domain name with same content - Google Search Console is a free application that allows you to identify, troubleshoot, and resolve any issues that Google may encounter as it crawls and attempts to index your website in search results. If you’re not the most technical person in the world, some of the errors you’re likely to encounter there may leave you scratching your head. We wanted to make it a bit easier, so we put together this handy set of tips about seo, google, google-search, to guide you along the way. Read the discuss below, we share some tips to fix the issue about How to setup site with second specialised domain name with same content.Problem :

I got a website: company-name-counselling.co.uk

I have set up all 4 versions of the domain to redirect to https://www.company-name-counselling.co.uk.

I have also bought the domains nearby-town-counselling.co.uk and other-town-counselling.co.uk

I want this site to appear in Google when people search for counselling in nearby town.

I will update the title of the home page to include nearby-town when accessed on this domain but the content will mostly stay the same.

Will I benefit from having a specific domain for nearby-town or will the duplicate content penalise me?

Solution :

What you are describing is what Google calls doorway pages. Having doorway pages can get your entire site (including your original domain) penalized and removed from the search results. Google doesn't like it when you copy pages, change a few keywords (like the location), and try to rank for all of them.

Using multiple domains is not a good ranking strategy. These days it is easier to get good rankings with pages on a single domain rather than using keyword-rich alternate domains. Google stopped ranking keyword rich domains a while ago and now seems to actively demote domains from ranking for non-branded keywords in the domain.

If you want to have your business rank for multiple cities see the tips at How can I optimize a business site to rank well in local search for multiple cities?

If the issue about seo, google, google-search, is resolved, there’s a good chance that your content will get indexed and you’ll start to show up in Google search results. This means a greater chance to drive organic search traffic to your site.