Where does Google get the shorter title that it uses in site links when it is different than the page title?

Where does Google get the shorter title that it uses in site links when it is different than the page title? - Google Search Console is a free application that allows you to identify, troubleshoot, and resolve any issues that Google may encounter as it crawls and attempts to index your website in search results. If you’re not the most technical person in the world, some of the errors you’re likely to encounter there may leave you scratching your head. We wanted to make it a bit easier, so we put together this handy set of tips about seo, google-search, title, sitelinks to guide you along the way. Read the discuss below, we share some tips to fix the issue about Where does Google get the shorter title that it uses in site links when it is different than the page title?.Problem :

Google seems to use the Title tag as the primary source for determining sitelink titles.

However, I noticed that for some sites, the page title is not the same as the sitelink title.

For example, Airbnb has a sitelink titled 'Business Travel':

But when you enter the page the title is actually 'Corporate & Business Travel on Airbnb':

Does anyone know how to determine the title of a sitelink, and make it different than the target page's title?

Thanks!

*Note: The precise process of determining the sitelink title is automated, and Google is not transparent about it at the moment.

Solution :

Google uses link anchor text. It usually uses the anchor text that is found on the home page, but it may take anchor text that is in a menu on many pages.

In this case, the site has the link with that anchor text in their footer:

If the issue about seo, google-search, title, sitelinks is resolved, there’s a good chance that your content will get indexed and you’ll start to show up in Google search results. This means a greater chance to drive organic search traffic to your site.