For SEO, should I direct an existing website with a lower page rank to a new, better-ranked site?

For SEO, should I direct an existing website with a lower page rank to a new, better-ranked site? - Google Search Console is a free application that allows you to identify, troubleshoot, and resolve any issues that Google may encounter as it crawls and attempts to index your website in search results. If you’re not the most technical person in the world, some of the errors you’re likely to encounter there may leave you scratching your head. We wanted to make it a bit easier, so we put together this handy set of tips about seo, google-search, 301-redirect, pagerank to guide you along the way. Read the discuss below, we share some tips to fix the issue about For SEO, should I direct an existing website with a lower page rank to a new, better-ranked site?.Problem :

I have a client that has an existing site, let's call it bobthebuilder.com. My client has been posting blog posts to it for the past couple of years and a modest amount of sites are naturally linking in to it. As a result, this site has a PR of 1.

My client also has another site, again, with a bunch of blog posts, on a subdomain. Let's call it bob.builders.com. This site is rich in information (again, unique to my client) and has a PR of 3.

My client has hired me on to take care of the SEO of his business, not indicating specific sites. I face several options, and would like to get some recommendations, please.

1. Continue writing and optimizing content for bob.builders.com and leave the other site as is


2. Do a permanent redirect from bobthebuilder.com to bob.builders.com, lose existing content from bobthebuilder.com


3. Do a permanent redirect from bobthebuilder.com to bob.builders.com, transfer all blog posts and content to bob.builders.com

What would be the best course of action?

Thank you!

Solution :

Don't redirect anything in such a way that loses content. Doing so will only hurt the SEO efforts. #2 is right out.

Does it make sense from a readers perspective or a site maintenance perspective to combine the blogs? That is the question that would determine between your options #1 and #3. Of course implementing the merger and the redirects is a fair amount of work.

If you do keep them separate, would it make sense to interlink them better? It sounds like bob.builders.com might not even link to bobthebuilder.com. Otherwise they would have similar pagerank. It is certainly possible to brand the sites the same with a similar look and feel and much better interlinking without changing any of the urls.

If the issue about seo, google-search, 301-redirect, pagerank is resolved, there’s a good chance that your content will get indexed and you’ll start to show up in Google search results. This means a greater chance to drive organic search traffic to your site.