How to add this rich snippet if this is a rich snippet?

How to add this rich snippet if this is a rich snippet? - Google Search Console is a free application that allows you to identify, troubleshoot, and resolve any issues that Google may encounter as it crawls and attempts to index your website in search results. If you’re not the most technical person in the world, some of the errors you’re likely to encounter there may leave you scratching your head. We wanted to make it a bit easier, so we put together this handy set of tips about seo, google-search, search-results, rich-snippets to guide you along the way. Read the discuss below, we share some tips to fix the issue about How to add this rich snippet if this is a rich snippet?.Problem :

I noticed on SERPs that some of the websites have a little gray arrow and when you click on it you get more information about this website. Some results don't have it. I attached a picture with an example. And I don't know what exactly it is and how to add it if possible.

Solution :

Extended information

Just because you see extended information on the right side doesn't necessary mean they are using rich snippets. Popular sites are often favored and will return additional information obtained from other websites, for example in the Macy's it has a reference to Wikipedia of which is not something a rich snippet has done.

Off page signals

Google uses many off page associations from social media to information sites like Wikipedia to build up a richer search without doing anything other than have good standing with Google and plenty of visitors to make it worth while.

If the issue about seo, google-search, search-results, rich-snippets is resolved, there’s a good chance that your content will get indexed and you’ll start to show up in Google search results. This means a greater chance to drive organic search traffic to your site.