How is it possible for a word to display in Google organic results, when that word is not present in the HTML document? [duplicate]

How is it possible for a word to display in Google organic results, when that word is not present in the HTML document? [duplicate] - Google Search Console is a free application that allows you to identify, troubleshoot, and resolve any issues that Google may encounter as it crawls and attempts to index your website in search results. If you’re not the most technical person in the world, some of the errors you’re likely to encounter there may leave you scratching your head. We wanted to make it a bit easier, so we put together this handy set of tips about google-search, search-results, title, to guide you along the way. Read the discuss below, we share some tips to fix the issue about How is it possible for a word to display in Google organic results, when that word is not present in the HTML document? [duplicate].Problem :

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Google shows "Widget tips" instead of "Widget" as title, but I don’t use this term anywhere

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Closed 4 years ago.

When you search for "Hosting" in google.co.in, I get www.hostingraja.in in the first page. But instead of displaying the title in the index page, it shows "Hosting Raja", this word itself is not not there in the index page.

When the word "Hosting Raja" is not there in the index page, where does Google pick up the word?

Solution :

When you write the title tag, Google doesn't guarantee that it will display the tag as you wrote it. Search engines can rewrite the title tag based on a number of factors, such as the tag itself, on-page content, and what they think best describes the page. But we can point them in the right direction and improve our chances.

In your website's case, Google chose to rewrite your tag. The actual title tag is long, stuffed with keywords, and confusing:

Hosting | Web Hosting India | No.1 Web Hosting Company in India |
Cheap / Low Price Hosting

You should consider rewriting your tag to comply with recommended best practices, as outlined here:

https://moz.com/learn/seo/title-tag

So if you keep your tag to about 60 characters total, including branding, it may look something like this:

Hosting Raja | Best Cheap Web Hosting in India

(You get the idea.)

Again, there are no guarantees with search engines, but you better your chances by following their preferred format.

If the issue about google-search, search-results, title, is resolved, there’s a good chance that your content will get indexed and you’ll start to show up in Google search results. This means a greater chance to drive organic search traffic to your site.