How to over take brand keywords in Google SERP?

How to over take brand keywords in Google SERP? - Google Search Console is a free application that allows you to identify, troubleshoot, and resolve any issues that Google may encounter as it crawls and attempts to index your website in search results. If you’re not the most technical person in the world, some of the errors you’re likely to encounter there may leave you scratching your head. We wanted to make it a bit easier, so we put together this handy set of tips about seo, google-search, ranking, to guide you along the way. Read the discuss below, we share some tips to fix the issue about How to over take brand keywords in Google SERP?.Problem :

Nowadays Google gives importance to branded websites rather than displaying small players. Example, You can not over take Amazon / Snapdeal / Flipkart when it comes to Ecommerce space in online.

What are the methods or things can be done to over take or display my website in better position than Google ?

IMO, Creating a "quality content" as per google's guideline really does not work. You will create a quality content and wait for many years for Google to recognize it, This will not work out.

Solution :

For some keywords, you don't really have a chance unless you have a huge budget and e-commerce brand.

Google prefers e-commerce brands for product oriented keywords with buying intent. For example nike shoes online or buy nike shoes online. Google knows if someone is searching for such term then they want to buy a product, so Google boosts e-commerce websites in SERPs.

Google learns from trends and displays information based on what people are really doing when they search for a specific term.

On top of this, these e-commerce brands/websites spend tons of money to be on top of such keywords. So it's better to avoid them.

Although there are many keywords where Amazon/ebay is in top 5-10 results because of specific information displayed on that page + their authority. You can take over these keywords but will need some work.

You will not only need quality articles in that specific field/niche but also few quality backlinks from authority websites in same/broader niche. You will need to show that you have authority in that field.

I follow a rule of thumb, if a keywords have 3+ e-commerce websites then it's useless for me.

If the issue about seo, google-search, ranking, is resolved, there’s a good chance that your content will get indexed and you’ll start to show up in Google search results. This means a greater chance to drive organic search traffic to your site.