Is it a good idea to add hidden competitor names on our website home page?

Is it a good idea to add hidden competitor names on our website home page? - Google Search Console is a free application that allows you to identify, troubleshoot, and resolve any issues that Google may encounter as it crawls and attempts to index your website in search results. If you’re not the most technical person in the world, some of the errors you’re likely to encounter there may leave you scratching your head. We wanted to make it a bit easier, so we put together this handy set of tips about seo, google-search, keywords, to guide you along the way. Read the discuss below, we share some tips to fix the issue about Is it a good idea to add hidden competitor names on our website home page?.Problem :

Is it a good idea to put the competitor names on our website home page (with the same color of the page background) to drive some traffic to our website?

Solution :

'Hidden' black-on-black text will hurt your SEO rather than help it.

Google can and does detect attempts to game their system, and may penalise or remove you from their index for it.

It is also very bad for accessibility, as visitors with screen readers will hear a list of your competitor names.

You could instead:

• Present a table of how your products differ from your competitors.




• Create landing pages, one for each competitor (titled “Alternative to x for y”, where x is your competitor name and y is what you do) to drive traffic to your site that way.

If your competitor names appear on your site, they should be legible and relevant to visitors reading the page. Attempting to stuff hidden keywords onto a page is not a good practice to follow.

If the issue about seo, google-search, keywords, is resolved, there’s a good chance that your content will get indexed and you’ll start to show up in Google search results. This means a greater chance to drive organic search traffic to your site.