Why Google search displays only the English title of a bilingual website?

Why Google search displays only the English title of a bilingual website? - Google Search Console is a free application that allows you to identify, troubleshoot, and resolve any issues that Google may encounter as it crawls and attempts to index your website in search results. If you’re not the most technical person in the world, some of the errors you’re likely to encounter there may leave you scratching your head. We wanted to make it a bit easier, so we put together this handy set of tips about seo, google-search, , to guide you along the way. Read the discuss below, we share some tips to fix the issue about Why Google search displays only the English title of a bilingual website?.Problem :

My website is in two languages; English and Turkish.
I used Resources.resx files to create this bilingual website, and my filenames are:

    Resources.resx (default which is Turkish)
    Resources.tr-TR.resx (for Turkish only)
    Resources.en-EN.resx (for English only)

The homepage title is supposed to be Turkish because default title is Turkish.

    MyWebSite.Resources.Resources.HomePageTitle; 

So, in Google search I expect to see the Turkish title because "HomePageTitle" has Turkish title by default. But all I see is the English result of my search; my website's English title comes on screen and when I click the result, the page opens in Turkish, however.

Any tips on what I can do to get the search result in default language and not in English?

Solution :

I'm not sure how your bilingual website works but I suspect it detects a users language and serves the content in that language.

This means the one URL is used for all languages and there is no way for a request to specifically indicate a language.

When Googles bot comes along it comes from the USA and defaults to English, so that is what Google will see and use.

If this is the case, you will have to re-structure how you serve the different language versions so they have different URLs. I'd also look into "rel hreflang" which is a way to tell Google which URL represents which language.

If the issue about seo, google-search, , is resolved, there’s a good chance that your content will get indexed and you’ll start to show up in Google search results. This means a greater chance to drive organic search traffic to your site.