Even after a year Google is not showing breadcrumbs with the site name instead of the URL in search results

Even after a year Google is not showing breadcrumbs with the site name instead of the URL in search results - Google Search Console is a free application that allows you to identify, troubleshoot, and resolve any issues that Google may encounter as it crawls and attempts to index your website in search results. If you’re not the most technical person in the world, some of the errors you’re likely to encounter there may leave you scratching your head. We wanted to make it a bit easier, so we put together this handy set of tips about google-search, schema.org, rich-snippets, to guide you along the way. Read the discuss below, we share some tips to fix the issue about Even after a year Google is not showing breadcrumbs with the site name instead of the URL in search results.Problem :


We have had this for a year now and the Site Name still isnt showing in the search results breadcrumb, just the URL.



Can someone take a look at my page and mark up and verify my site looks OK?



Site Homepage



 <script type="application/ld+json">

"@context" : "http://schema.org",
"@type" : "WebSite",
"name" : "Exposure Basketball",
"alternateName" : "Exposure Basketball Events",
"url" : "http://basketball.exposureevents.com",
"potentialAction": {
"@type": "SearchAction",
"target": "http://basketball.exposureevents.com/youth-basketball-events?searchtoken={search_term_string}",
"query-input": "name=search_term_string"
}

</script>


Google Search result


Solution :


Can someone take a look at my page and mark up and verify my site looks OK?




Yes, I can verify that your structured data for the Site Name is correctly formatted.



WebSite > name is correctly marked up



You can verify this for yourself by using Google's Structured Data Testing Tool here:



https://search.google.com/structured-data/testing-tool/u/0/#url=https%3A%2F%2Fbasketball.exposureevents.com%2F



However, one thing that may be causing an issue is your Organization name does not match your WebSite name:



Organization name does not match WebSite name



Consider updating your schema to the following:



<script type="application/ld+json">

"@context" : "http://schema.org",
"@type" : "WebSite",
"name" : "Exposure Basketball Events",
"alternateName" : "Exposure Basketball",
"url" : "http://basketball.exposureevents.com",
"potentialAction": {
"@type": "SearchAction",
"target": "http://basketball.exposureevents.com/youth-basketball-events?searchtoken={search_term_string}",
"query-input": "name=search_term_string"
}

</script>


and update the NAP in the footer to match:



<div itemscope="itemscope" itemtype="http://schema.org/Organization" class="span3 clearfix" data-bind="with: site.subscription">
<h3>Contact Us</h3>

<p>
<div>

</div>
<div>
<div itemprop="name">Exposure Basketball Events</div>
<div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
<div itemprop="streetAddress">1877 Douglass Blvd</div>
<span><span itemprop="addressLocality">Louisville, Kentucky</span> <span itemprop="postalCode">40205</span> US</span>
</div>
</div>
<a itemprop="email" href="mailto:info@exposureevents.com">info@exposureevents.com</a> | <span itemprop="telephone">502-354-8897</span>
<meta itemprop="url" content="http://basketball.exposureevents.com" />
<meta itemprop="logo" content="http://basketball.exposureevents.com/assets/files/0" />
</p>
<p>

</p>
<ul>
<li class="social">
<a itemprop="sameAs" title="Like us on Facebook" class="btn btn-small" target="_blank" href="http://facebook.com/exposurebasketballevents"><i class="icon-facebook"></i></a>
<a itemprop="sameAs" title="Follow us on Twitter" class="btn btn-small" target="_blank" href="http://twitter.com/exposurebball"><i class="icon-twitter"></i></a>
<a itemprop="sameAs" title="Follow us on Google +" class="btn btn-small" target="_blank" href="https://plus.google.com/106387783458008299176"><i class="icon-google-plus"></i></a>
</li>
</ul>
</div>
</div>


Best of luck!


If the issue about google-search, schema.org, rich-snippets, is resolved, there’s a good chance that your content will get indexed and you’ll start to show up in Google search results. This means a greater chance to drive organic search traffic to your site.

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