How to improve SEO ranking in a specific country?

How to improve SEO ranking in a specific country? - Google Search Console is a free application that allows you to identify, troubleshoot, and resolve any issues that Google may encounter as it crawls and attempts to index your website in search results. If you’re not the most technical person in the world, some of the errors you’re likely to encounter there may leave you scratching your head. We wanted to make it a bit easier, so we put together this handy set of tips about seo, google-search, local-seo, to guide you along the way. Read the discuss below, we share some tips to fix the issue about How to improve SEO ranking in a specific country?.Problem :

I have a website that is struggling to rank up for a certain search in a specific country (Thailand in the specific case), and I am not really sure now what to do to improve the situation.

The strange fact is the following, given the search:

<service_keyword> <location>

<location> is a specific city in that country
<service_keyword> is an English keyword of a specific service we offer

the website rank in the top 10 results in many countries and even for google.com.

But for google.co.th the website is out of top 20 results (around 30th position now).

The website is in English, but I check that also many of my competitors also have the website only in English (not translated in Thai) so I don't believe that this is the problem, even if I agree that having the website in local language too could help.

The office address and telephone connected to the location used in search are there too, so I am lost.

The domain is .asia (not the country specific .co.th even if we own that the domain and it actually redirect to .asia)

Do you have any idea what could be the problem?

Solution :

There are a few tactics you can take when localizing a website.
1. host the site on local (Thailand) servers
2. give the site a ccTLD
3. create a version of the site in the native language with the native currency
4. create geographically targeted paid ads

Moz had a great article about localizing websites:
https://moz.com/learn/seo/international-seo

To improve geolocalization use geotargeting in Google search console. The location of the server is over nowadays (see This note and linked article)
Also helpful is if you have a Google my Business place in Google Map, embed that map in your contacts page.
Another note: as you have .asia, is there another website with the same domain as .com that operate in Thailand? Or somewhere else? As .asia is not a really geolocalization domain like .co.th if there is another website same domain .com that share common keywords Google could simply consider your one as a duplicate and privilage the one that older/better...
You could think about using .co.th instead of redirect that is the geolocalitazion domain for Thailand. But maybe you can share your domain as there could be other reason as you are not ranking well.
For example, are you using a privacy whois (not a good seo practice)? If not, Are the Whois detail related to Thailand?

If the issue about seo, google-search, local-seo, is resolved, there’s a good chance that your content will get indexed and you’ll start to show up in Google search results. This means a greater chance to drive organic search traffic to your site.