Meta tags decoding by Google

Meta tags decoding by Google - Google Search Console is a free application that allows you to identify, troubleshoot, and resolve any issues that Google may encounter as it crawls and attempts to index your website in search results. If you’re not the most technical person in the world, some of the errors you’re likely to encounter there may leave you scratching your head. We wanted to make it a bit easier, so we put together this handy set of tips about google-search, meta-tags, unicode, to guide you along the way. Read the discuss below, we share some tips to fix the issue about Meta tags decoding by Google.Problem :


My site's CMS has some problems with reflecting correct cyrillic letters.
So, in source code of the page my meta description looks like the next:



<meta content="&#x0417;&#x0434;&#x0435;&#x0441;&#x044c; &#x0432;&#x044b; &#x043c;&#x043e;&#x0436;&#x0435;&#x0442;&#x0435; &#x0437;&#x0430;&#x043a;&#x0430;&#x0437;&#x0430;&#x0442;&#x044c; &#x043f;&#x0438;&#x0440;&#x043e;&#x0436;&#x043d;&#x044b;&#x0435; macarons (&#x043c;&#x0430;&#x043a;&#x0430;&#x0440;&#x0443;&#x043d;&#x044b;) &#x043e;&#x043d;&#x043b;&#x0430;&#x0439;&#x043d;. &#x0412;&#x044b; &#x043c;&#x043e;&#x0436;&#x0435;&#x0442;." name="description">


The same situation is with all meta-tags, which include <meta name="" content="">.



I think that this is because of Unicode escape sequence.



My question is:
Is Google able to decode these symbols into the correct characters to show a normal snippet in the SERP?



Currently the snippets of the site look normal, but I need to be sure that Google can read and decode Unicode escape sequences.



Is it normal from Google's point of view to get meta-tags in such a format?


Solution :

Character references like &#x0417; have been part of HTML for a long, long time, and they are frequently used for various reasons. Google is known to support them (as you say), and it would be very odd for it to drop the support. So from the SEO point of view, there is no need to get rid of such references.



The main problem with character references is that they are difficult to write and read to human beings, thereby making maintenance more difficult and even error-prone. But this is not relevant if the references are programmatically generated e.g. by a CMS.


If the issue about google-search, meta-tags, unicode, is resolved, there’s a good chance that your content will get indexed and you’ll start to show up in Google search results. This means a greater chance to drive organic search traffic to your site.

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