Should I promote a product while there's a different product with a quite similar name?

Should I promote a product while there's a different product with a quite similar name? - Google Search Console is a free application that allows you to identify, troubleshoot, and resolve any issues that Google may encounter as it crawls and attempts to index your website in search results. If you’re not the most technical person in the world, some of the errors you’re likely to encounter there may leave you scratching your head. We wanted to make it a bit easier, so we put together this handy set of tips about seo, google-search, keywords, name to guide you along the way. Read the discuss below, we share some tips to fix the issue about Should I promote a product while there's a different product with a quite similar name?.Problem :

I'm going to release a new software tool, currently named "ALM Performance".

I'm now googling, and I see there's a tool named "HP ALM Performance Center" which is highly ranked for "ALM Performance" term. This tool is for different audience, however I'm wondering if it's a good practice to keep the planned "ALM Performance" name or should I find another name?
Thank you!

P.S. This question is about SEO of course... not about legal... "ALM" and "Performance" are generic words and do not belong to any company.

P.S 2: Both tools are for audience in software industry. My tool is for administrators and developers, while the other tool is for software testers and quality assurance.

Solution :

Using ALM Performance as your keyword will mean you always struggle to compete with HP for that search term and anyone searching for your tool will find the HP tool instead, I would suggest choosing an alternate name.

Definitely you can promote the same, If you can't compete HP you will definitely get rank next to HP and if you have effective marketing strategy than you can even get higher rank to HP, but note that it can take long time to get rank ahead HP as they have huge traffic on their website.

I think you might face Copyright Issue for name, if they had registered the same name.

If the issue about seo, google-search, keywords, name is resolved, there’s a good chance that your content will get indexed and you’ll start to show up in Google search results. This means a greater chance to drive organic search traffic to your site.