Use separate domain as forwarder of landing page for SEO

Use separate domain as forwarder of landing page for SEO - Google Search Console is a free application that allows you to identify, troubleshoot, and resolve any issues that Google may encounter as it crawls and attempts to index your website in search results. If you’re not the most technical person in the world, some of the errors you’re likely to encounter there may leave you scratching your head. We wanted to make it a bit easier, so we put together this handy set of tips about seo, google-search, landing-page, to guide you along the way. Read the discuss below, we share some tips to fix the issue about Use separate domain as forwarder of landing page for SEO.Problem :

I have a website, which has a domain which is the company name. I also have a domain specificly for one of the services the company offers, plus a landing page created for that service.

From SEO perspective, would it be better to create a 301-redirect from that specific domain to the landing page, or to pull that landing page out of the company website, and make it a separate landing page / simple site?

So, set-up 1:

Specialservice.com is a 301 redirect to website.com/special-service

Or set-up 2:

Specialservice.com is a separate landing page, with links leading to website.com

In either case, there wouldn't be any duplicate content. There is just 1 page, and that's either it's own domain, or a page in a bigger website.

Which setup is better, and why?

EDIT: According to closetnoc, adding a redirect does nothing. But is a landing page worth the effort?

Solution :

Ideally to increase the traffic, you can create the different domain and have totally different content but have links to your main website so that whenever a user clicks on any of the link it would go to an inner page on your mail website.

I've seen a ton of companies do the same

If the issue about seo, google-search, landing-page, is resolved, there’s a good chance that your content will get indexed and you’ll start to show up in Google search results. This means a greater chance to drive organic search traffic to your site.