How to tell google not to index my website on specific keywords?

How to tell google not to index my website on specific keywords? - Google Search Console is a free application that allows you to identify, troubleshoot, and resolve any issues that Google may encounter as it crawls and attempts to index your website in search results. If you’re not the most technical person in the world, some of the errors you’re likely to encounter there may leave you scratching your head. We wanted to make it a bit easier, so we put together this handy set of tips about seo, google, google-search-console, google-search to guide you along the way. Read the discuss below, we share some tips to fix the issue about How to tell google not to index my website on specific keywords?.Problem :

I have 2 websites that have the same brand. One of them should not appear when searching the brand on the search engines.

Do you have an Idea How to do this?

Solution :

If your page url has your brand keyword in it then you can easily disallow the pages from robots.txt
Suppose your brand name and your brand url is abc brand and
xyz.com/best-abc-brand-bags
Then your robots.txt should contain this code

User-agent: *
Disallow: *abc-brand*

Google will not crawl that particular brand url

There is no way of informing any search engine not to index a particular website for keywords that appear anywhere on the page or keywords found in the source code. Looking for a cloak and dagger method would also be a one-way ticket to penalty land.

Bottom line, if you don't want a website being shown, don't index it period, or index the pages that the brand is mentioned on.

This sounds like a silly idea to begin with, Search Engines are designed to rank webpages based on Keywords, it goes against everything they are designed to do, and somehow you're assuming there would be a way of telling search bots not to do their job properly.

This is not possible, don't use the keywords you don't want to rank your page on.

It is impossible to block googlebot based on the your keywords. But you can surely block googlebot to index the page which ranks on the keywords that you want to be blocked.
Just head to the search console and go to performance reports. Filter with query and enter your keyword. Look for the URL which ranks on that query and block it. If it’s not an important page of your website.

If the issue about seo, google, google-search-console, google-search is resolved, there’s a good chance that your content will get indexed and you’ll start to show up in Google search results. This means a greater chance to drive organic search traffic to your site.