How does site name change impact to seo?

How does site name change impact to seo? - Google Search Console is a free application that allows you to identify, troubleshoot, and resolve any issues that Google may encounter as it crawls and attempts to index your website in search results. If you’re not the most technical person in the world, some of the errors you’re likely to encounter there may leave you scratching your head. We wanted to make it a bit easier, so we put together this handy set of tips about seo, google-search, , to guide you along the way. Read the discuss below, we share some tips to fix the issue about How does site name change impact to seo?.Problem :

I have a site, ranked 1st in my purpose keyword of google search result.
I have to change brand name or site name, but I will not change domain url.
Does this change impact to seo? Will my site's ranking go down?
I want to know about the impact.

Solution :

Yes, the domain name and also all the urls in your site influence your SEO performance. The more keywords you have in your domain name, urls, content will influence your page rank and increase your positioning within the search results.

If the issue about seo, google-search, , is resolved, there’s a good chance that your content will get indexed and you’ll start to show up in Google search results. This means a greater chance to drive organic search traffic to your site.