Does updating already well-ranked content hurt SEO?

Does updating already well-ranked content hurt SEO? - Google Search Console is a free application that allows you to identify, troubleshoot, and resolve any issues that Google may encounter as it crawls and attempts to index your website in search results. If you’re not the most technical person in the world, some of the errors you’re likely to encounter there may leave you scratching your head. We wanted to make it a bit easier, so we put together this handy set of tips about seo, google-search, search-results, to guide you along the way. Read the discuss below, we share some tips to fix the issue about Does updating already well-ranked content hurt SEO?.Problem :

I have some 10 to 15 pages that rank well for certain keywords. These pages receive consistent traffic from Google. These pages are about a year old. I want to update these pages with additional text and internal links. Will such an update hurt SERPs?

Solution :

Search engine results pages (SERPs) and your rankings on them are a function of: your efforts, other websites, what interests the searchers (both what is searched for in a particular query and what was searched for previously, by you and others), and which search engine is used.

Location and the default language play a role also, if you search for Kale does the search engine think you mean a species of cabbage, a person's name or a place. That can depend on where you are, or if a movie is trending.

Will such an update hurt SERPs?

It is likely to alter them, in a few weeks. Done correctly you will improve your ranking, done incorrectly you will fall. The exact formula each search provider uses is tweaked to provide what they believe to be the best results. While each offers general guidelines, and there are plenty of webpages offering advice, the exact formula is guarded to prevent abuse.

Think from the viewpoint of the searcher, when they search for a particular subject what results would they prefer to receive. Pages offering value to the reader ought to index correctly for the particular term chosen. Pages simply offering a word match, and a bunch of ADs, ought to rank lower.

Additional text that expands upon the subject with internal links leading to additional relevant information is likely to improve your ranking.

Additional text that repeats existing information and links leading to subjects far removed from related searches ought to lower your ranking.

If the issue about seo, google-search, search-results, is resolved, there’s a good chance that your content will get indexed and you’ll start to show up in Google search results. This means a greater chance to drive organic search traffic to your site.